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Mind Mapping Marketing Genius – an Inner Circle Event

February 16 @ 9:00 am - February 17 @ 5:00 pm


Mind Mapping Marketing Genius: 16th – 17th February

Since April I have been talking to many of our Tony Buzan Licensed Instructors and Regional Representatives and one main issue was raised again and again. The age-old challenge of being able to market yourself in a crowded industry so that your courses as Instructors are filled, popular and receive great feedback.

I understand that the market has changed – that we must regard ourselves no longer as being in the business of supplying information but in supplying the tools of implementation, showing our delegates how they can create success for themselves by using the tools that we train and support.

The game of this business has changed and so must we.

So in November  I asked our Grandmaster Raymond Keene and our Grandmaster Trainer, Elaine Colliar to step up and co-create an “Inner Circle” training event where they share the strategies that they use to fill not only their own training calendar but the training calendar for Tony Buzan International.

As they talked me through their content I began to understand how their strategies flow easily within our company ethos with no hard-sell, no pressure, just conversations revolving around reaching out and providing solutions for our delegates and Instructors.

Elaine already has a six figure sum of training sales booked in 2019.

I don’t intend offering this event any more that once per year and I felt that early in the New Year was a perfect opportunity for us all to look afresh at our businesses – how we are marketing – how we are building our brands and how we can position ourselves to be “Brand Ambassadors”  real recognised experts in our fields.


I’d like to restrict the numbers on this course to work with just ten Tony Buzan Licensed Instructors throughout 2019 as part of our “Inner Circle”; those who are ready to create a plan for 2019 that will take their businesses onto much greater success. If you think that you are ready to create some serious momentum and serious revenue in 2019 and are ready to attend two days of intensive planning and strategy, then I’d like you to reach out to Elaine personally on:


and book a zoom call to see if one of these places might be suitable for you.



To help you decide – a brief outline of some of the content we will be sharing with you in February.


Grandmaster Keene – talking about Genius and their common principles – Author of “The Buzan Book of Genius” and “The Age Heresy” Marketing is about telling inspirational stories and this deep dive into the lives of some of histories greatest geniuses will give you a launching place for constructing your own marketing messages centered around wonderful examples of Mental Literacy in action.


Mind Mapping Masterclass – 5 x World Mind Mapping Champion sharing with you some of the most recent developments in Mind Mapping Training and sharing how to access some of the most profitable and rewarding Mind Mapping Training Opportunities

  1. Mind Mapping Developments – quotes, URLS, uses of arrows,
  2. Software V Pen debate – the experience in Corporate Environments
  3. M’Applications – demonstrating the ordinary to market the extraordinary
  4. Book of the months project – collaborative outreach
  5. Identifying your niche market – “The riches are in the niches”
  6. Conference scribing, training materials in others publications, Book of the month extracts etc .. looking at additional lucrative revenue structures such as Keynotes, joint ventures, collaborations, podcasting, vloging, guest articles. Your tight ten minutes, Online corporate coaching


Raymond Keene – What is your next book called? Roundtable discussion about identifying the niche market to target your next book to – including planning and strategy session to refine your message and marketing.

Outlining your biggest marketing asset – the book that creates you as the Key Person of Influence in your niche – an invitation to co-create a collaborative book with Tony Buzan himself.


Elaine shares again some strategies that you can put in place to raise your marketing game above the mediocre and into the extraordinary.

Ditch the concept of the “Hard Sell” … be the person your clients seeks out instead.

  1. Filming Mind Maps – how to construct your own filming rig.
  2. Finding your mentor – looking inside and beyond our network
  3. “No-one cares what you do – till Google cares what you do”.
  4. Running a Campaign driven enterprise – Be Oversubscribed all the way.
  5. Your perfect pitch
  6. Creating your content flow

The session ends with a working roundtable where we can share our resources from 40 years of Mental Literacy to help you reach your goals. As part of our Inner Circle we understand that we can only be a success when our Tony Buzan Licensed Instructors are Superstars in their own rights .. let us help you get there in 2019!

Remember – email Elaine directly on:


before Wednesday 30th January to secure a place on this event.


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February 16 @ 9:00 am
February 17 @ 5:00 pm


Elaine Colliar


RAC Club
89 Pall Mall, St James'
LONDON, SW1Y 5HS United Kingdom
+ Google Map
020 7930 2345