Jorge Castaneda – USA & Latin America

Dr. Castañeda has more than 25 years of experience as a senior executive of various Fortune 500 companies as well as an international consultant and speaker. He has also been a World Bank senior consultant in creativity, business process transformation and risk management.

Dr. Castañeda is the inventor of the Root Cause Systemic Mapping methodology for problem solving, the Core Intelligences Leadership Model, and the FISHER technique for applied creativity, which have been widely used in both private corporations and government institutions in Latin America.

He is the author of the Mind Mapping Techniques and Applications (2008) and Mind Mapping in Business Administration (2010) textbooks, and co-author (along with Tony Buzan) of The Most Important Graph in the World book (2012). He is also the author of the Multiple Intelligences (2008) and Recall Curves (2007) seminal research.

Jorge and his organization are devoted to implementing seminal research in the areas of Mind Mapping. Memory, Intelligences, Leadership and Creativity, using the latest findings in the neuroscience and organizational development fields for creating value- adding customer experiences. His current research involves testing the hypothesis that Mind Mapping could unleash the potential of working memory and creativity by enabling cognitive flexibility, which is the capability of using both convergent and divergent thinking for thinking critically and innovating.

Dr. Castañeda holds an Industrial Engineering degree from the Iberoamerican University, a Master of Sciences in Operations Research, and a PhD in Management Innovation from the Swiss University Business School. He is also one of the five Master Buzan Trainers around the world. He can be contacted at and